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Back To The Roots
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Back To The Roots

eponé celebrates hair care
as a form of self-appreciation.

Our relationship with our hair is a bit of a paradox. We can’t even see it unless we look in the mirror or catch a glimpse of ourselves in our phone camera. And yet our hair plays an absolute major role in our self-perception and how we carry ourselves in this world. Who hasn’t stopped to quickly check their reflection and touch up a few rebellious hairs here and there while passing a shop window? Hair is our own personal crown and therefore plays a crucial role in how others see us.

Disheveled or combed? Air-dried or blow-dried? Our hair is a shape-shifting feature that welcomes intervention and invites us to form it as we please. But sometimes it does its own thing. Sometimes it might not let us tame it or control the frizz when it gets humid and foggy outside in the fall. But even these “inconvenient” instances that are out of our hairstyling control, we choose to see them as charming pecularities that invite us to further engage with and accept our own appearance. Think about the way someone thoughtfully curls a lock around their finger, tightens their ponytail, or shakes off the same strand of hair that keeps on falling in front of their face over and over again. These small hair rituals and gestures are unmistakably part of our personality.

Healthy and well-groomed hair is a wonderful gift. For some it comes naturally, while others need to put in a little bit more effort. Whichever the case, your hair’s shine, volume and elasticity must not be left to chance. In fact, daily hair care is considered part of our overall health and hygiene. In our world today, sun exposure, styling processes and mental stress have a major impact on hair health. eponé Hair Care not only pays special attention to the visible part of the hair, but also to the sensitive, often overlooked, scalp. We celebrate sustainable hair care as a soothing spa treatment—an expression of our appreciation for ourselves.

Soothing, invigorating and strengthening
eponé Soothing Hair & Scalp Shampoo

When we want to reflect on our true needs and activate our inner strengths, we tend to always go back to the roots. Both literally and metaphorically. For us, this is also where hair care begins, right at the base. Healthy roots nourish the rest of the hair from the ground up, supplying it with nutrients and making sure each strand is strengthened all the way to the tips. Our Soothing Hair & Scalp Shampoo revitalizes the hair roots and provides more volume, lasting resilience and natural shine, all with the help of a complex of natural minerals, vitamins and proteins. By strengthening and further fortifying the hair fibers, it reduces breakage and frizz. eponé Soothing Hair & Scalp Shampoo moisturizes, noticeably soothes the scalp and effectively regulates sebum production. The formula’s main active ingredients are Ginseng Extract from Jilan Province, Avocado Oil from California and Guarana from the Amazon, while its refinement is Manuka Extract.

Boost circulation and relieve tension. This is the best self-care treatment for your head: lather eponé Soothing Hair & Scalp Shampoo in your hands and apply to wet hair. Gently massage into the scalp using your fingertips. If needed, add more water to create more foam. Always work your way from the roots to the ends. Let yourself be enveloped in tart, herbal freshness and warm citrus notes that clear the mind while gently infusing your hair. After cleansing, rinse eponé Soothing Hair & Scalp Shampoo thoroughly. Pour lukewarm water over your head, close your eyes and enjoy deeply. Having regained its strength and natural moisture, your hair is now ready for further care with our eponé Conditioning Hair Treatment.

Nourishing, protective and defining
eponé Conditioning Hair Treatment

Like cracked soil in the desert, our hair becomes brittle and broken if it’s not regularly supplied with sufficient nutrients and moisture. Our Conditioning Hair Treatment is particularly rich in moisturizing, nourishing and balancing ingredients that strengthen the hair fibers from within, making sure their structure is smooth and capable of locking in moisture without weighing the hair down. Even particularly stressed and damaged hair regains its natural shine and elasticity, boasting a well-defined and polished result that’s easy to comb. Colored hair retains its color as eponé Conditioning Hair Treatment seals the hair fibers, thus securing the pigment. And it’s not just your hair that reaps the benefits. It’s your scalp too—even the most irritated skin types are nourished and soothed. The formula’s main ingredients are Lotus Flower from Laos, Illipe Butter from Borneo and Rosehip Seed Oil from Chile, while its refinement is Magnolia Essence.

After shampooing and rinsing, apply a small amount of Conditioning Hair Treatment to the lower third of your hair while it’s still damp. Leave on for a few minutes. To enhance the effect of repair and hydration, you can also apply it as a hair mask. Thanks to its special formula and soothing, refreshing scent, eponé Conditioning Hair Treatment is also wonderful as an overnight hair treatment. To finish, always rinse with cool water to seal the hair fibers.

Healthy hair is a symbol of happiness

Cutting off their long braids would never even cross their minds: With a length of up to two meters, Yao women’s hair is considered the longest and healthiest in the world. They cut it only once in their lifetime, at the age of eighteen. After that, their hair keeps on growing while remaining shiny, healthy and jet black well into old age. In our search for the most precious ingredients, we visited the Yao women in their small village of Huanglo, secluded in the mountains of southern China. Following their beauty tradition that’s been passed down for generations, they use homemade shampoos made with fermented rice water. This wonderful ingredient has proven to be a valuable ally for hair health by providing and retaining moisture, preventing dryness and promoting a healthy appearance. Fermented rice water is found in both eponé Soothing Hair & Scalp Shampoo and eponé Conditioning Hair Treatment. For Yao women, their long and healthy hair is a proud sign of health, happiness and longevity. For us, it reveals a lot about connection, continuity and renewal.

And our JOURNEY goes on!

Tipp: Eine wunderbare Heiterkeit hat meine ganze Seele eingenommen, gleich den süßen Frühlingsmorgen, die ich mit ganzem Herzen genieße. Ich bin allein und freue mich meines Lebens in dieser Gegend, die für solche Seelen geschaffen ist wie die meine. Ich bin so glücklich

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Privacy policy

In the following, we inform you about the collection of personal data when using our website Personal data is information about the personal or factual circumstances of users, such as address, name, e-mail address, telephone number, user behavior and other information that allows conclusions to be drawn about a person. Insofar as we collect such data, you will be informed below about the purpose and scope of the data use.

1. responsible body

Eponé Cosmetics GmbH, Helene-Wessel-Bogen 11, D-80939 Munich, HRB 107493, represented by the Managing Director Peter Grein, is the responsible party in terms of data protection law. When asserting your rights under Section 5, please contact:

Phone: +49 89 3160573

2. general information on the handling of personal data

Personal data is processed when you use our website, contact us by e-mail or visit our store. We analyze usage behavior via Google Analytics. In addition to our website, you can also use the social media linked through the website. During processing, we ensure that this data is only used within the framework of the applicable legal provisions or only with your consent. If we use data about you on the basis of consent, you have the right to object, so that the consent expires with effect for the future. You also have other rights which are explained in section 5. Specifically, we collect and use personal data in the following operations:

3. logging of usage scope of data processing

We also store the usage processes during simple use (without registration or if you otherwise transmit information to us) on the website temporarily and independently of what you do in a log file. Thereby we store

– the date and time of access,
– the duration of the access
– The IP address
– the operating system of the computer from which the access is made
– the web browser used to access the site
– Websites from which the user has reached our site
– the subpages that are used

The legal basis for the storage is Art. 6 I f DSGVO. The storage of the IP address is necessary to ensure the functionality of the website and to guarantee the security of the website. We store the IP address only for the duration of your visit, a personal evaluation does not take place. The collection of data to provide the website and the storage of data in log files is necessary for the operation of the website.

4. contact by e-mail

If you contact us by e-mail, we store the e-mail communication until your request or use has been dealt with in order to answer queries and to document the communication. When contacting us via the form, only the e-mail address is mandatory, the name is voluntary. These forms are protected against viewing by third parties through the use of TLS encryption.

When contacting us by e-mail, third parties may be able to view the e-mail if it is not encrypted. You can find out whether your e-mails are encrypted via your e-mail provider.

The legal basis for the use of the personal data transmitted in the e-mail is Art. 6 para. 1 lit. f GDPR. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

5. user rights information, objection, deletion and blocking of personal data, right of complaint

You have various so-called data subject rights with respect to your personal data. You may at any time request information (Art. 15 DSGVO) about the data we have stored about you; in addition, you may request that incorrect data be corrected (Art. 16 DSGVO), restricted for further processing (Art. 18 DSGVO) or deleted (Art. 17 DSGVO). You have the right to have your data transferred to a third party (Art. 20 GDPR) and the right to object to the processing of your data (Art. 21 GDPR). The regulations can be found here in Chapter III

The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage ceases to apply. However, deletion is only permissible insofar as there are no statutory retention obligations to the contrary. In such cases, the deletion of personal data shall be replaced by the blocking of such data. If you have any questions about the use of your personal data or wish to have the data deleted, please contact the responsible office as per item 1. We reserve the right to answer your request only in writing and to establish your identity.

Insofar as we use your data with a legitimate interest, you can object to the use at any time, with the consequence that we delete your data. Please address this objection to the responsible body named in section 1

If we use your data on the basis of consent, you have the right to revoke this consent at any time with effect for the future. The revocation is to be sent informally to the responsible body named in section 1.

If you wish to complain about the handling of your personal data, you have the right to complain to a data protection supervisory authority about the processing of personal data by us. The supervisory authority responsible for us is the Bavarian State Office for Data Protection Supervision

Privacy policy status: December 22


represented by the managing director: Peter Grein
Helene-Wessel-Bogen 11
80939 Munich, Germany
Commercial register number: HRB 104793
Sales tax identification number: DE 162463627

Tel: +49 89 3160573
Fax: +49 89 31605759

This imprint also applies to the social media presences on Facebook, Instagram, Pinterest, Youtube, LinkedIn.

Dispute resolution

The EU Commission provides under the link
provides a platform for online dispute resolution to settle disputes arising from a contract with a consumer out of court.
We further inform you pursuant to § 36 para. 1 VSBG about the fact that we are not available for participation in a dispute resolution procedure before a consumer arbitration board, because we want to settle disputes with customers in direct contact amicably.

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